Dulali

Boost audience retention and engagement with a single solution. How it works:

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1. We represent a wider targeted traffic and offer online channels of high quality. You choose how you want to reach and reward customers 

2. Delight your users, with real or virtual rewards as presented by our premium brand partners

3. Get paid at the same time

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We are a national mobile advertising and discovery platform aiming to reach over 15 million unique mobile devices daily.  The platform enables consumers to discover new products and services by providing relevant, appropriate recommendations on mobile applications and devices. The platform brings together publishers and advertisers to help serve the most relevant, personalized and contextual advertisements to a user visiting the mobile app or website. The platform allows brands, developers and publishers to engage consumers through mobile advertising with added advantage of getting unique and customized analytics which help the advertisers to target specific group of consumers. This helps the advertisers with prior knowledge of knowing beforehand which age group, gender or income group is viewing the advertisement and can make a probability calculation of influencing or wooing the customer to buy the specified product.  
 
Analysis is the crucial to understand how much your advertisement is effective or has made inroads in the mind of the final consumer. We analyze every consumer in relation to time of viewing, location of the pupil, what are his or her preferences for specific type of advertisement to name just a few from the hundreds of data points that are taken into consideration. We look beyond the regular click-through information and dive deeper into user engagement to provide you a custom made solution to suit your needs and maximum penetration.

At present, we give information and statistics on multiple levels, to determine what is working and what’s not. We intend to develop our platform to provide detailed analytics around every possible detail for each promising consumer using our application so that it can be channelized into the right advertiser. We intend to deep dive our analysis to the point which would be intelligent enough to suggest ad wastage statistics and how they can be rectified the next time a similar campaign in being run. We engage continuously with advertisers to continuously improve customer insights, improvements required and maximizing ROI.